As a strategic product marketer, Becca Mayers has a passion for customer-centric, innovative marketing. She began her 20+ year high-tech marketing career as a startup’s VP Sales & Marketing. In the years that followed, she defined strategies, plans, and processes including in product marketing, positioning, and go-to-market at SAS over the course of her 13 years there. She founded and managed end-to-end industry marketing at Red Hat. At Oracle, she was their first CX portfolio product marketing manager before joining and leading Oracle Modern Best Practice – which defines and shares line of business processes that power sales strategies, implementations, and thought leadership. Prior to Genesys, she led customer data enrichment product marketing at Valassis Digital – in the AdTech industry. In January 2019, Becca joined Genesys’ as a product marketing director creating go-to-market strategies, thought leadership, content, and messaging for Genesys AI and strategic alliance integration offers.
TechTarget and Informa Tech’s Digital Business Combine.
TechTarget and Informa Tech’s Digital Business Combine.
Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.
